Sales and marketing expert Roar Ambition has confirmed its growth goals for 2018, after learning of a fascinating study outlining digital customer service is leaving customers cold.
New research by IBM has stated that there is a misalignment between customer satisfaction and the amount of time and money brands are investing in new technologies. – it’s understood that over 70 percent of people claimed they had had disappointing experiences online with brands.
The study surveyed more than 600 executives whose companies are introducing new digital tools and 6,00 consumers about their experiences using them. The research revealed that consumers are disenchanted, showing that there is a strong divide between the expectations of the company executives and the consumer appetite for digital applications. Consumers and executives did, however, agree that convenience is a major plus when it comes to an online customer experience.
It is important for brands to focus on delivering a great customer experience, doing so will help build trust and loyalty amongst consumers. Creating brand loyalty as absolutely essential in standing out as well as making sales in an oversaturated market.
Roar Ambition is committed to helping brands forge and sustain quality and meaningful customer relationships while also being able to deliver engaging and personalised experiences. Their fully trained contractors are experts on client products and services in order to create well-informed customers that know how to get the most out of them.
The new research has boosted the firm’s confidence and is in no doubt the need for face-to-face customer experiences will continue to rise in 2018. So, the need for their services will continue to be as valuable as they have ever been despite a rapid rise of digital marketing.
2018 brings with it lots of new challenges for the Liverpool based firm, with the potential for increased growth the company would love to kick off the new year with a collective of fresh talent. Roar Ambition is on the lookout for highly motivated individuals that demonstrate enthusiasm, a willingness to learn and strong entrepreneurial skills. The company are aware that not everyone has masses of experience, they want to bring on individuals that are ready to take on new challenges and have a strong desire to be the business leaders of tomorrow.