Direct Marketing and Sales Company Roar Ambition have discussed ways to excite customers during interactions and further afield. The firm understands that excited and engaged customers can bring as much as 23 percent more revenue and subsequently improve profits. The Liverpool based firm also believe that with advancing technology and a decline in face-to-face encounters, companies are having to find new ways to get their customers excited.
A recent study claimed that by the year 2020, the customer experience would overtake price as the key differentiator between brands. However, it’s understood that under 60 percent of executives have failed to implement an engagement program formally. Companies need to take greater focus when adopting a customer engagement strategy or they will get left behind.
Roar Ambition has come up with a list of innovative ways to excite customers:
Share behind-the-scenes content:
Allowing the customers behind the scenes personalise as well as humanises the company. This can often be as simple as sharing employees testimonials and stories on social media through “spotlight of the week” posts. Or it can be more involved and fully immersive experience.
Survey customers to better understand them:
A customer survey can be a handy tool to better understand them in order to excite them and find out what makes them tick. Proper use of data and analytics can help a business implement the necessary changes. It’s important to get creative with these surveys; most customers will tend to shy away from completing long questions so keep them short and engaging. Surveys can be something as simple as putting a poll out of social media, or a follow-up survey after an online transaction.
Personalisation is key:
A recent study showed that eighty percent of consumers feel that brands are out of touch with their customers and do not tailor to their individual needs. There are brands such as Netflix and Amazon who are textbook brands doubling down on personalisation.
As a direct sales and marketing agency based in Liverpool, Roar Ambition connects with consumers on a daily basis. The firm works closely with their clients to understand their needs and their goals and together, with their ambitious team, they create personalised campaigns, which reflect these needs and make them a reality.