Roar Ambition is the Liverpool based customer acquisition specialists championing the importance of face-to-face interactions with consumers. In light of the recent news that retail giant and mattress brand, Casper is focusing on direct-to-consumer strategies, the firm has released a statement discussing why they believe this to be a savvy business choice.
Casper is a brand that despite coming to success in the digital world has decided to begin a transition that will see the company migrate even further into the offline realm. The company has made the steps to open a staggering 200 brick and mortar stores across the US and truly incorporate face-to-face interacting into their sales and marketing strategies.
Constantin Eis, the Co-Founder of Casper was quoted as stating, “now is the perfect time to launch a direct-to-consumer brand, power is shifting away from retail competitors. Three factors are levelling the playing field and creating opportunities for emerging brands focusing on in-person interactions.”
“Casper is right on the money, today’s consumers – whether they are millennials moving into their first homes, Generation Z starting their further education or even baby boomers looking to spend extra income – all are seeking that personalised experience,” declared a spokesperson for Roar Ambition.
Roar Ambition bases their claim on statistics declared by researchers at SalesForce that found that up to 51% of sales leaders were now focused on increasing customer retention through stronger relationships. Memorable and personalised experiences are leading sales strategies due to demand from consumers of all generations, declares Roar Ambition.
“This latest strategic move by Casper is heading in the right direction for business success – and we’re hoping that this will set a precedent for other ‘online’ brands. Face-to-face is the future of long-lasting custom,” continued the spokesperson.
Roar Ambition are based in Liverpool city centre and are experts in consumer acquisition, the firm works with a huge variety of clients and represents some of the nation’s most-loved brands in the customer sphere. The firm is passionate about continually improving the customer experience through in-person interactions and is excited to see the future of the retail sphere in light of Casper’s strategy development.